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Transtar Industries Inc. Announces Winners of Popular Promotion
The Commitment is More than Skin Deep campaign incorporates various advertisements featuring people with a Transtar Seal of Quality tattoo. “We always try to consider our customers when we create any advertisement,” said Jim Berry, Vice President of Marketing. “This campaign has really hit the mark and has created quite the stir within the industry. We intend to generate even more interest throughout the year at the ATRA Powertrain Expo and upcoming seminars.”
Transtar’s Skin Deep promotion was held in the spring and consisted of two separate ‘Best Ink’ contests; one for employees and one for customers. Temporary tattoos, with the image of the Transtar Seal of Quality imprinted on them, were distributed to all Transtar branches and an insert containing the tattoo was placed in the April issue of Transmission Digest. The contests challenged both Transtar employees and customers to be creative and send in a picture with the tattoo.
“The entries we received from both contests were terrific,” says Tom DeMille, Vice President of Sales and Branch Operations. “We received everything from toddlers on motorcycles to someone shaving their head to make a tattoo mohawk. That type of commitment goes beyond measure and we could not be more excited about the buzz that the ‘Best Ink’ contests created.”
The prizes included a $1,000 gift card to the Harley Davidson Store and several leather biker jackets with an embroidered Transtar logo and Seal of Quality. The grand prize winner was Jimmy Martin of AAMCO in North Attleboro, Massachusetts. Martin received a day off work to get permanent Transtar Seal of Quality tattoos on the palms of his hands, winning him the $1,000 gift card and a jacket.
“When I received the ‘Best Ink’ contest announcement, I knew I didn’t want to just pose in a muscle shirt – I wanted to go beyond the sticker,” said Martin. “My shop has a great rapport with Transtar and I wanted to show my commitment to the company and to my sales representative. Many people thought I was crazy at first, but to have Ronnie’s Tattoo Studio literally tattoo the Seal of Quality and ‘Thank you Transtar’ on me was more of an honor.”
“I was astonished by the level of commitment shown by our grand prize winner Jimmy,” said Demille. “Not only did he sit for five hours in an awkward position, he got real tattoos! This type of commitment is what we love to see from customers.”
Runners-up in the ‘Best Ink’ contests included: Rickey Fuller of Brooksville Transmissions Inc., Paul Ranck of Cottman Transmission, Danny Burnsed of Danny’s One Stop Transmission Shop, Rebecca Treece of the Detroit location, Angela Peterson, branch manager of the Fort Lauderdale location and Steve Brickel of the Edison location.
One of the runners-up in the customer contest is Marvin and Laura Wilson of Advanced Transmission Inc. in Spanish Fort, Alabama. The picture they sent in of their grandson Owen posing on a motorcycle, proud to show off the Transtar Seal of Quality tattoo, won them a jacket. Marvin Wilson, also known as “Papa Dude,” demonstrated his good sportsmanlike attitude and said “There is no doubt that Mr. Martin deserves to be the Transtar grand prize winner - wow.”
The tattoo/motorcycle idea came at a perfect time for the Wilsons. The couple recently coordinated a motorcycle poker run to benefit the Ronald McDonald House, which is a place where the parents of children that are in a nearby hospital can stay at night for a reduced price or donation. The ATRA-Gulf States Chapter sponsored this event.
“Owen’s mother, Amy, stayed at the Ronald McDonald House while Owen was in the hospital,” said Marvin Wilson. “Owen was born with gastroschisis (babies born with their organs outside of the body). So, we always feel like winners when it comes to him – he is truly a miracle.”
“At Transtar we encourage people to participate in our contests and promotions,” says Neil Sethi, President, Transtar Domestic Distribution Group. “The commitment shown throughout this promotion has been incredible and we look forward to introducing new exciting promotions in the future. Thank you to all who participated!”
To view the winners of the Skin Deep promotion, visit Transtar’s Facebook page at www.Facebook.com/TranstarIndustriesInc or visit www.Transtar1.com and click on the Facebook link. If customers would like to receive a temporary Transtar Seal of Quality tattoo, they should contact their Transtar representative.